Wisdom to begin your business quest....

Recently I've been discussing the importance of hard work, passion and how we all need to

beware the "anyone can do it" promises of some marketing gurus out there. Yeah, I know, I'm

supposed to tell you how easy and effortless it's going to be. Well there's plenty of others who

happily tell you that. For those of you who are still with me, I have this advice:Have you heard

of the saying "in the land of the blind, the oneeyed man is king ?" - it's a great saying because

most people have a skill or knowledge that 99% of others will gladly pay money to learn

about.And best of all, you do not need to develop much to go forther and conquer your target

market.If we made a list of every niche market that exists, 80% of them would not require you

to possess very much "Art Factor" at all. A good criteria for choosing a market, then, is little or

no Art Factor required. Be a Marketing Maniac. If you're going to crawl inside this thing... if

you're going to have a feeling for it, then you need to be marketing obsessed. Look for vital clues

about human psychology everywhere. Find stuff in today's newspaper, in fundraising

campaigns, in today's mail... go to the doctor and while he's checking the lymph nodes under your

groin, ask yourself, "How did he manage to sell me on this idea of feeling me out down there in

the first place?" You know you're a Marketing Maniac when: People start giving you their junk

mail because they "thought you might be interested." And you find, oddly, that you are

interested. It's a great feeling.Welcome, you have made it to the Marketing Maniac Hall of

Fame.Know yourself and act accordingly. Make a list of everthingyou've belonged to or

"touched" in your life. - Every club you've been a member of...write it down. - Every political

organization...write it down- Every job and career you've been in...write it down- Every subject

you liked in school, - Every sport you played, - Every magazine you've ever subscribed to,-

Every cause or religious organization, - Every hobby......it all goes on the list. You now have a

very large number of markets you can investigate. Do They Spend Money? How Much? Go

through the list ... Do people spend money in political organizations? Oh, yes, they most

definitely do. Could be a place where you could be paid to generate results. Could also be a place

where you test your marketing ability as a volunteer. How about all those jobs you've had, do

people spend money in those professions? On advertising? Which ones spend the most? Go and

find out.To your continued success,


Regards,