How to market a product

Basic Principles

You will find proven sales and marketing strategies here that are simple but have the ability to dramatically increase your sales and profits! The problem is that most people in businesses selling products have no idea what they're doing when it comes to marketing their businesses. But don't beat yourself up if things aren't going as well as you hoped or planned. It's not your fault. Here's why...

Almost all the information available to people running businesses is written by people who don't know what they're doing. It's like the blind leading the blind. You see selling and marketing products in 2005/6 and beyond (as I'm sure you're well aware) is very different to selling and marketing products 10, 20, 30 even 50 years ago, yet people keep persisting with tired worn out strategies that were okay back then - but not TODAY! In other words, 'traditional' sales and marketing strategies will never yield the return most people product based businesses hope for, or deserve! If you want to stay ahead of the 'game' and build a business that gives you the freedom to choose how you live your life, you absolutely must have access to the best and most up-to-date information available anywhere and apply this to 6 Important Fundamentals Of Marketing Your Products.' Understanding these concepts will help you appreciate why so many businesses don't achieve the results they should. Each fundamental principle is based around the problems of using 'traditional' sales and marketing techniques. Techniques that you are using now. Techniques your competitors are using. Techniques that were originally developed for businesses years and years ago. Techniques which simply don't 'cut it'...

Fundamental 1: Traditional Marketing Techniques Don't Work For Product Based Businesses
'traditional' marketing techniques were developed years ago. They have been "modified" and "updated" but they fall short of the mark. The difference between using proven current marketing techniques as opposed to dated and worn-out techniques is as far apart as the North and South Poles. Some traditional techniques like advertising and direct mail work extremely well, but the application needs to be very different if they're going to work today. The reality is most SME’s cannot afford the costs of traditional marketing. Our system is based on ensuring you maximise your opportunities!

Fundamental 2: Traditional Marketing Techniques Don't Use The 3 'Success Keys'
This is the number one reason why most businesses aren't as successful as they should be.
Traditional marketing ignores using ALL the Success Keys. Each Success Key is a crucial part of the 'success jigsaw' that determines the scale of your business growth and each Key must be combined to produce the optimum results.

KEY ONE - Lead Generation
Lead generation is the lifeblood of any business. You must have a system in place for generating a constant stream of high QUALITY leads. (Notice the emphasis on 'quality'). Without leads your business will eventually get smaller and smaller until it exists no longer! Why? Because every business - no matter how good it is will lose customers for a host of reasons and to replace these lost customers you need to first generate leads. No leads means no more customers - it's as simple as that!

KEY TWO - Sales Conversion
Once you've generated high quality leads your next task is to convert these leads into sales and new customers. Sales conversion is the simple system you use to logically 'move' the prospect through to becoming a customer. There are some easy identifiable steps you can take which will help you convert up to 90% of leads into sales.

Lead generation and sales conversion are intertwined! There's no point in being able to generate dozens and dozens of high quality leads if you can't convert them into customers. Conversely there's no point in being very good at sales conversion if you can't generate any leads. These two Keys go hand in hand! Typically traditional marketing techniques rely heavily on lead generation. And as a result you are 66% less effective.

KEY THREE - Re-Selling
Now you've managed to convert your prospect into a customer, you need to retain their business and maximise the income and profit from each customer. I call this process 'Re-Selling.' It is by far the easiest and most rewarding stage because once you gain a customer it's very easy to sell more and more products back to them - as well as getting referrals from them. Although Re-Selling isn't intertwined with Keys 1 it helps you get maximum profits for the least time, effort and cost.

Fundamental 3: Apply Proven Sales And Marketing Techniques For Businesses Selling PRODUCTS
You must apply proven sales and marketing techniques created to sell products today (not years ago) and apply them to each fundamental key.

Fundamental 4: Create A 'Seamless' Sales And Marketing System
For years, traditional marketing techniques have been applied on an ad hoc basis. Even if a marketing plan or strategy is in place, a system, which maximises your efforts, is often neglected. Do you have a system in place? Many people view sales and marketing in isolation, rather than as part of the same business building process. Because of this, much of their effort and their money is wasted. You must dovetail sales and marketing into one another as a business building system.

Fundamental 5: Traditional Marketing Techniques Don't Explain The Virtues Of 'Preparation'
I'm sure you've heard the saying, "if you fail to prepare, you're preparing to fail." I truly believe in this statement. I used to play professional football. Prior to each match on a Saturday afternoon, we would train 10 to 12 times between Monday and Friday. We would also watch videos, discuss tactics and focus on our opponent's weaknesses. We had strict diets. Preparation was a religion with 6 whole days of preparation for an 90-minute match on a Saturday afternoon. We won most of our matches each season. How do you think we would have faired if we'd turned up to the match on a Saturday afternoon without all this preparation? You must be this clinical in your preparation if your business is to grow at the rate you want it to. Far too often we rush into doing things without planning and preparing. And then we wonder why our results were so poor.

Fundamental 6: To Achieve Maximum Success And Results For Your Business, Each Fundamental Principle Must Be Addressed
By understanding each fundamental principle, it's easy to see why so many businesses NEVER reach their potential. The key is to positively address each fundamental principle in
an easy to use growth system

As you read through this course you'll often find yourself thinking - that's obvious - I know that, what's so remarkable about that? When you sense yourself doing this STOP yourself and ask 'Am I using this strategy in my business right now?' Don't close your mind and think, "that won't work for my business." Believe me we have seen these strategies work for EVERY business types without failure!